Strategy
A consistent approach to align vision, direction, and planning based on brand value.
Puket
A playful, colourful and diverse brand
Puket is a well known franchise network, present in more than 200 stores across Brazil. Founded in 1988, the brand is synonymous with joy, playfulness, vivid colours and a light hearted approach, offering a wide range of products from socks and pyjamas to backpacks, beachwear and accessories.
Our challenge was to materialise this irreverent spirit within the brand identity, particularly in the logo and packaging design.
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