Polenghi

Recreating the value of a brand born in Italy with a Brazilian soul

One of the most recognised cheese brands in Brazil, Polenghi underwent a repositioning that brings together its Italian origins from 1947 and its Brazilian soul.

The project translates this combination into an authentic and contemporary brand narrative, reaffirming quality, trust and desire through a modern and aspirational visual language.

The new identity consolidates Polenghi into an elegant monolithic system, modernising the portfolio and strengthening brand recognition. The shield featuring the letter P and the year of foundation reinforces origin and credibility, while the turquoise green adds sophistication and freshness. Clean layouts enhance information clarity and visual appeal.

The packaging was designed to maximise impact at the point of sale, with colour segmentation, functional icons and optimised legibility. Visual storytelling combines Italian tradition with Brazilian soul, creating a sensory and trustworthy experience that establishes Polenghi as a reference for quality and pleasure at the table.