Natz

Health that comes from nature

Natz is a range of solutions by RD Saúde aimed at people seeking to care for their health and wellbeing in a more natural way. Our challenge was to develop an identity capable of expressing vitality and trust, covering diverse categories such as supplements, essential oils and functional foods, among many others.

The project included naming, visual identity and packaging design. The name Natz comes from the contraction of the word Nature, translating the brand’s purpose in a simple and direct way. Green was chosen to represent its natural essence, while the visual system combines complementary colours, solid typography and simple icons to create a clear, scalable and easily recognisable language.

The result is a modern and accessible brand that expresses the balance between science and nature and strengthens RD Saúde’s presence in a new market territory.