We have never been exposed to so much information, which has made us increasingly
impatient,
distracted
and selective.
Time and attention have become our most valuable assets.
But how can a brand remain relevant
in an extremely competitive scenario?
Most of our decisions are
intuitive and unconscious
50%
70%
95%
of shoppers buy on autopilot, meaning emotionally and intuitively.
Nielsen
of purchase decisions are still made at the shelf.
Nielsen
of our purchase decisions occur in the subconscious mind.
Gerald Zaltman
Harvard Business School
“A working format that directly reaches emotions in a spontaneous and intuitive way. Through it, we capture what is left unsaid, that is, what our
rational brain cannot disguise.”
Mario Narita
CEO Narita Strategy & Design
We access what is most valuable in building a legitimate and lasting bond between brands and consumers:
emotional
connection
Process with value
Expertise & seniority
Created by Mario Narita and refined over the past 15 years, the process is conceived, executed, and applied exclusively by senior professionals from different fields.
Customized by project
Each project presents unique challenges. We tailor proposals and application formats to different briefing needs, timelines, and budgets.
Accuracy & efficiency
Through the Limbic Process®, our findings and recommendations guide strategy and make decision-making more accurate and efficient for leaders.
consumer research
- Visual Anthropology
- Ethnography
- Playful exercises with drawings and collages
- Online diaries
packaging design evaluation
Research that simulates rapid product visualization (fractions of seconds), comparing different packaging design routes.
Interviews with executives and partners.
Use of shared screens and visual stimulus boards to reveal the most genuine perceptions related to the brand or category.
Limbic Process in Workshops
Methodologies that stimulate the senses through full-body engagement, collage exercises, drawings, and individual expression, aimed at extracting intuitive and spontaneous responses.
Adopted by several clients
in different areas of activity
Adopted by several clients across different fields of expertise
What those who have already experienced the Limbic Process® say
“Polenghi is a love brand, known and admired by many, which over the course of its history had gradually lost its identity and positioning within the highly competitive cheese market. For its relaunch, we invited Narita Design, who introduced us to their LIMBIC PROCESS, which proved immensely valuable by showing us that we needed stronger answers for this challenging brief. And that is exactly what we achieved. Through a combined effort between Narita Design, the Savencia team and other partners responsible for the company’s communication, we developed a new positioning, recovering Polenghi’s ‘Brazilian essence’, its Italian legacy with a Brazilian soul. Narita Design delivered outstanding work in redesigning the packaging, which was successfully tested with consumers. More than a ‘rebranding’, this project rescued the DNA of a brand that has been present in the market for almost 80 years, with a new positioning and contemporary designs that will lead it towards an even more successful future.”
Augusto Lemos
CEO - Savencia Fromage & Dairy Brasil
“I was truly impressed by how much the LIMBIC PROCESS influenced our key decision for the Supra brand. By gaining a deeper understanding of our customers’ emotions and behaviours, we were able to create a design that genuinely adds value. This process was essential to developing a product that not only meets functional needs, but also creates a deep emotional connection.”
Jonas Naranjo
Head of Marketing & Commercial Director - Bracell
“In 2021, I had the opportunity to lead the project to update the visual identity of the Valdez brand, a sweeteners brand with more than 130 years of history in Ecuador, valued and preferred by Ecuadorian consumers. The development of the new visual identity translates its values, its purpose ‘Improving life for generations’, and its origin in the town of Milagro. The result, of which I am very proud, reached the shelves and ensures that every element of the artwork carries a meaning validated by consumers, and is the outcome of collaborative work in strategy and design with a world-class company such as Narita Design. The foundation of the visual development was built using the Limbic Method, which allows the identification of insights and graphic elements to be communicated on pack, following validation with stakeholders and consumers. From there, the creative development conveys the brand’s values and positioning in an innovative and distinctive way, and the packaging design proposals once again go through a second phase of consumer validation to complete a successful development.”
Liliana Rivera
Marketing Director - Compañia Azucarera Valdez
“Sharing such an important project with Narita and following the LIMBIC PROCESS, experiencing it alongside consumers, truly made a positive difference. It was an enriching reality check, and both discovering new insights and confirming existing ones generated great value for the brand’s transformation.”
Raphael Vintimilla
Marketing Manager - Food Division La Fabril S.A.
Discover how the Limbic Process® can build a strong emotional bond between your brand and your consumers.
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