Strategy
A consistent approach to align vision, direction, and planning based on brand value.
Brasil
Design
Award
ABRE
Packaging
Design
Award
Major
Packaging
Case
Awards
Lusófonos
Creativity
Awards
Red Dot
Design
Award
wolda
worldwide logo
design award
Wave
festival
in rio
Limbic Process®
Emotion as a starting point.
“A work format that directly reaches emotions in a spontaneous and intuitive way. With it, we capture the unspoken — that is, what our rational brain cannot disguise.”
Mario Narita,CEO Narita Strategy & Design Learn more about the process and how it can help your project.
“Polenghi is a love brand, known and admired by many, which over the course of its history had gradually lost its identity and positioning within the highly competitive cheese market. For its relaunch, we invited Narita Design, who introduced us to their LIMBIC PROCESS, which proved immensely valuable by showing us that we needed stronger answers for this challenging brief. And that is exactly what we achieved. Through a combined effort between Narita Design, the Savencia team and other partners responsible for the company’s communication, we developed a new positioning, recovering Polenghi’s ‘Brazilian essence’, its Italian legacy with a Brazilian soul. Narita Design delivered outstanding work in redesigning the packaging, which was successfully tested with consumers. More than a ‘rebranding’, this project rescued the DNA of a brand that has been present in the market for almost 80 years, with a new positioning and contemporary designs that will lead it towards an even more successful future.”
Augusto Lemos
CEO - Savencia Fromage & Dairy Brasil
“I was truly impressed by how much the LIMBIC PROCESS influenced our key decision for the Supra brand. By gaining a deeper understanding of our customers’ emotions and behaviours, we were able to create a design that genuinely adds value. This process was essential to developing a product that not only meets functional needs, but also creates a deep emotional connection.”
Jonas Naranjo
Head of Marketing & Commercial Director - Bracell
“In 2021, I had the opportunity to lead the project to update the visual identity of the Valdez brand, a sweeteners brand with more than 130 years of history in Ecuador, valued and preferred by Ecuadorian consumers. The development of the new visual identity translates its values, its purpose ‘Improving life for generations’, and its origin in the town of Milagro. The result, of which I am very proud, reached the shelves and ensures that every element of the artwork carries a meaning validated by consumers, and is the outcome of collaborative work in strategy and design with a world-class company such as Narita Design. The foundation of the visual development was built using the Limbic Method, which allows the identification of insights and graphic elements to be communicated on pack, following validation with stakeholders and consumers. From there, the creative development conveys the brand’s values and positioning in an innovative and distinctive way, and the packaging design proposals once again go through a second phase of consumer validation to complete a successful development.”
Liliana Rivera
Marketing Director - Compañia Azucarera Valdez
“Sharing such an important project with Narita and following the LIMBIC PROCESS, experiencing it alongside consumers, truly made a positive difference. It was an enriching reality check, and both discovering new insights and confirming existing ones generated great value for the brand’s transformation.”
