Agaxtur

A new positioning and identity to create unforgettable experiences

Founded in 1958, Agaxtur’s history is intertwined with the evolution of tourism in Brazil, being one of the pioneers in the travel operator sector.

Our challenge was to create a new positioning, brand architecture and identity capable of elevating Agaxtur to a new level of competitiveness and perceived value.

Brand Architecture Brand Guide Brand Identity Positioning Visual & Verbal Guidelines

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Strategy

A consistent approach to align vision, direction, and planning based on brand value.

Brand Identity

Differentiation rooted in strategy to increase consideration and preference.

Packaging Design

Award-winning, sales-driven design projects that stand out in the clutter at the point of sale.