Campo Lindo

Inspired by the Minas Gerais terroir

Campo Lindo is a brand recognized for producing cheeses inspired by the tradition and terroir of Minas Gerais. Despite the quality of its products, its visual identity and packaging no longer reflected the richness, care, and perceived value that define the brand.

The project aimed to reconnect Campo Lindo with its roots, reinforcing attributes such as authenticity, freshness, and tradition. The new identity was built around a color palette that combines the green of the Minas Gerais countryside, gold associated with heritage and sophistication, and white, which highlights the purity of milk, the category’s essential ingredient.

The logo was redesigned with more distinctive and proprietary forms inspired by the mountains and characteristic landscape of the region. Complementing the brand narrative, selected products were given names inspired by local culture, deepening the emotional connection with the Minas Gerais way of life and strengthening differentiation at the point of sale.

The result is a more authentic, contemporary brand, fully aligned with the excellence of its products and capable of visually expressing the richness of its place of origin and its commitment to quality.