Boosted fruit flavour

Tang – already consolidated as one of the most beloved brands in Brazilian homes -, always seeks to please its consumers more and better, and in 2017 this was put into practice, it was a year of many changes.

A new formula with boosted fruit flavor, was developed for the whole line. This important change also deserved a new visual identity to live up to it a challenge that we were glad to accept.

The result was the new packaging it highlighted Tang before all competitors with unprecedented visual codes in the category, which brought modernity to the line while maintaining the connection with the spirit of the brand and its consumers. The Tang line, completely reformulated, is already available at the main points of sale all over the country.

Project Info




Packaging Design
Image Production

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