Revitalizing of one of the most powerful icons of O Boticário was our challenge in this project.
Through the Limbic process® we looked deeply into the masculine world, holding group meetings with consumers in Recife and São Paulo, which aimed to identify the most proprietary and relevant visual elements of the brand, and mainly to determine the most powerful visual codes in the building of a legitimate connection between the consumer and the brand.
The new design of its classic bottle and the automatic valve inserted in the lid match up with the dynamism of the contemporary man. Blue, one of its proprietary elements, was kept to convey the refreshing feature of this cologne. of the cartridge.
Finally, the energy of Quasar was depicted in the magnetic graphics of the cartridge.