The iconic power of Quaker distinction of variants, recognition from a distance and line integration were our guides to embark on the project to develop the Brand Architecture and the new Visual Identity of Quaker.
Following the trend towards digital communication, we iconized the line to optimize the speed and efficiency of the message.
The wide variety of oats available on the market confuses the consumer. Therefore, it was necessary to distinguish Quaker quickly and clearly, to communicate its attributes at a distance.
The use of icons created Quaker’s own code.
The success of the visual reformulation has been proven in research:
70% of consumers prefer the new packaging.