The iconic versatility of Puket
Brand Identity, Packaging Architecture
The incorporation and expression of the happy wear concept that attracts the Puket “Kidult” consumers challenged and motivated us to rebuild the Brand Architecture and to redesign its logo and visual identity.
So as to express the fun and creative personality of Puket, and avoid the childlike aspect of the brand.
The image of Puket regarding its target market was not aligned with the brand’s identity. Puket was seen as a brand for children, and never noticed for its “fun” spirit.
The comfort and joy of Puket were translated in the sinuosity and the movement in letters.
The color variation in the circumference contributes to the creation of a strong icon that enhances the restless, creative and mutating personality of the brand.