A design for inspired cooking

To align the visual identity of Petybon with the new positioning of the brand, we had the consumer at the centre of our creative process to fully understand the following question:

“After all, what is creativity when it comes to cooking pasta?”

It was from photos and videos sent by the consumers themselves that we took inspiration for various details, from their style of clothing, preparation and decoration of the table and even from their routine when it comes to cooking.

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