Family gatherings

Their goal was to convey the warmth of family gatherings and get the brand to stand out at the POP. The redesign focused on elements that would bring the brand closer to what is done at home.

The logo took on a really modern outline and the partridges are now softer and larger, ensuring viewing from a distance and denoting a great sense of closeness.

The red took on the strength of color code, gaining prominence on the packaging and uniqueness at the POP.

Fabric textures and other details were adopted to create a home and at the same time contemporary air.

Project Info

Client

BRF

Expertise

Brand Identity
Packaging Design
Packaging Archicteture

Take a look at

Vih!

Maxxi Atacado

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