Launch of a new category of drinks in Korea
OB Inbev launched Mixxtail Ice – the first ready-to-drink cocktail in the Korean market, and we were called to develop a suitable visual identity for the occasion.
Mixxtail Ice is a 3-percent-alcohol drink; it comes in a can and is ready for consumption. It is practical because consumers do not have to worry about recipes or quantity and mixture of ingredients before taking their cocktail.
Our big challenge was to communicate this on the package.
The shaker – one of the main assets of the brand – created an iconic visual and the word ICE combined with vibrant colours resulted in a modern, young and captivating image.
Here is the final touch to consolidate the positioning of this new product: the image of each drink is distinctively shown on the package, that is, in iconic cocktail glasses.