Maha is an American brand of organic hard seltzer, which had as its great differential, a recipe with a proprietary blend and high quality ingredients. Our challenge was to create a visual concept that would translate the great differential of this product in the midst of a category already full of new competitors. Thus, our process included a rich immersion not only in the category, but also in the universe of healthy drinks, as well as a vast exploration of visual territories with the potential to represent this new brand.
The result: focus on ingredients. The high quality of the product was achieved through a simple look that placed the list of ingredients as the main protagonist of communication. The USDA Organic seal on the top of the package creates the perfect quality guarantee to demonstrate the brand’s positioning among other competitors.