How to position the great entrance of Mãe Terra, a brand that watches over producing natural and organic foods, in the category of snacks, seen as unhealthy?
Mãe Terra had to make clear its positioning, therefore, we created a visual that broke with all standards, going against all that was practiced in the category. The created concept: BARE, a simple and powerful message that focused on the natural and organic ingredients, literally NAKED from transgenics and artificial potions.
The black stripe on the ingredients, joked with the idea of something naked. Simple as it had to be.
The result was a daring visual for a passionate, true brand and truly engaged in delivering products made on the basis of a sustainable chain that privileges small-scale producers and Brazilian biodiversity.