Luftal, a brand of medicines that fight abdominal discomfort, wanted to show its consumers that it specializes in the subject, with several products to combat gases. For this reason, it proposed that Narita create new packaging to communicate this variety of products, but without losing Luftal’s identity.

We used the Limbic Process to understand which visual codes pleased consumers when purchasing these medications. As a result, we brought a new, more readable and memorable logo, communicating product efficiency and long-range Luftal brand recognition.