The graceful luxury of Lily
Structural Design, Packaging Design, Brand Identity
The delicacy of the Lily and the elegance of high-quality perfumery inspired us to develop a new shape and a new package for this Eau De Parfum made with artisanal extraction of essential oils.
The seeds of our research originate in experiences with consumers from São Paulo and Recife, where we identified the codes of luxury, delicacy and femininity of perfumery. Our proposals flourished in limbic groups with the affection of consumers, to reap the most promising path in a last round of the groups.
A package which integrates classical into contemporary, and a unique bottle with elegant and soft curves that combine the gracefulness of the lily with the sophistication of the gold colour and the vintage elegance of the spray.