Surrender yourself up to the movement of Lacta.
Brand Identity, Packaging Design
The color code was emphasized in all variants to highlight their presence at the POP.
The joy that lights up and moves Lacta.
To get a more vivid Lacta blue, we dimmed it with light spots that made the packaging more vibrant. Another resource used to convey the lively freedom of the brand was the fluid movement of melted chocolate [which definitely makes one’s mouth water!].