Aiming to both renew

the communication with the target and bring practicality to consumers, we developed the new art for Kleenex Mini Craft packaging.

Our inspiration originates from women’s daily lives and their multiple roles in the face of so many challenges. We also illustrated a collectible box, which stimulates this new daily habit as it further reinforces the practical format to be carried in the bag.

Project Info


Kimberly Clark


Packaging Design

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