Guaraná Antarctica

The contagious energy of Guaraná




Brand Identity, Packaging Design, Brand book

Reveal Guaraná Brazilian soul was the main objective of this project that updated the visual identity of the brand.

Guaraná is Brasil!

To keep guaraná in line with young spirit, we searched for a new look to continue expressing the infectious energy of the brand.

To reflect the joyful energy of the Brazilian in the brand, we added a point of light under the logo, focusing on it the vibrancy of our country. the visual simplification of the packaging made Guaraná even more detached.

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