Femininity and delicacy
Brand Identity, Packaging Design, Structural Design
The challenge was increase the consumer’s emotional bond with the brand, incorporating codes of femininity and delicacy into Dermacyd’s credentials of effectiveness and trust.
We believed that we would be able to go beyond the briefing and create packages that would make using the product a striking experience.
The logo has now really fine lines that reinforce the brand’s femininity; the new shape of the flask has a proprietary design that speaks with its audience and values practicality.
In addition to the label, which conveys the sensation of cleanliness and freshness through the delicacy and softness of the flower petals, the attributes of the product connect directly with its consumers.