The consumers helped to shape Cuide-se Bem.

In another project guided by the consumer’s perspective, we learnt that women’s care was the key to shape the new identity for Cuide-se Bem.

Every woman wants to be taken care of. The women we talked to during the Limbic Process® also wanted the warmth and the soft touch that CUIDE-SE BEM brings to its consumers.

Femininity and care are the attributes that the new identity of the brand had to / should communicate.

If the first impression is the last impression, the soft touch used to manufacture the flask ensures affection at the first contact with the product. In addition, the curvilinear lines convey the femininity and the lightness that CUIDE-SE BEM offers women.

If the first impression is the last impression, the soft touch used to manufacture the flask ensures affection at the first contact with the product. In addition, the curvilinear lines convey the femininity and the lightness that CUIDE-SE BEM offers women.

Project Info

Client

O'Boticário

Expertise

Brand Identity
Limbic Process®
Packaging design
Structural design

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União Adoçante

Fusion

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