The little girl NHAC!
Revitalization of the brand and relaunch of its new visual identity. Over the years, Claybom has undergone significant changes in its positioning, and today, despite its long history in the market, it is a brand with weak and insignificant equity.
After analyzing the competition at the POP, it was noted that the Claybom packaging needed a unique and memorable personality so that it could gain the relevance and differentiation desired by the brand.
Easy reading and great visibility at the POP. The little girl NHAC, an icon of the 1980s, has been rescued so as to bring the affection and emotional bond the brand has with the
BRF - Perdigão