Narita was challenged to bring a change to their emblematic packaging, where the licensed character should be replaced, and the relevance and recognition of the brand on the gondola should be kept.
Through the Limbic Process® and the mediation of a pedagogue, we tested visual codes and narratives that connect with the children’s audience and their families. This is how the concept “Bauducco Farm” was born, patterned biscuits and a particular character for each packaging.
The “Bauducco Farm” concept has also evolved into an exclusive augmented-reality app, activated by the new packaging, that includes educational and interactive games. The new packaging is now available all over Brazil.