Interactive Packaging

Narita was challenged to bring a change to their emblematic packaging, where the licensed character should be replaced, and the relevance and recognition of the brand on the gondola should be kept.

Through the Limbic Process® and the mediation of a pedagogue, we tested visual codes and narratives that connect with the children’s audience and their families. This is how the concept “Bauducco Farm” was born, patterned biscuits and a particular character for each packaging.

The “Bauducco Farm” concept has also evolved into an exclusive augmented-reality app, activated by the new packaging, that includes educational and interactive games. The new packaging is now available all over Brazil.

Project Info

Client

Bauducco

Expertise

Limbic Process

Packaging Design

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Sherwin Williams

Pasta Box

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