AJI-NO-MOTO Umami

Market leader in the category, AJI-NO-MOTO is an important ally in the daily routine of consumers. 

The great challenge was to correct the current visual communication on the packaging, which had in each format a different type of protein, leading consumers to believe that different packaging formats were different products. 

In addition, the new design added differentiation in the market and a cleaner composition, bringing a single variety of foods to the same packaging.

Project Info

Client

Ajinomoto

Expertise

Packaging Design

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