Boosted fruit flavour
Packaging Design, Imagem Production, Artwork Process
A new formula with boosted fruit flavor, was developed for the whole line. This important change also deserved a new visual identity to live up to it a challenge that we were glad to accept.
The result was the new packaging it highlighted Tang before all competitors with unprecedented visual codes in the category, which brought modernity to the line while maintaining the connection with the spirit of the brand and its consumers.