Connecting to the hearts of Brazilian families
Brand Identity, Brand Language, Packaging Design, Brand Book, Image Production, Artwork Process
Their goal was to convey the warmth of family gatherings and get the brand to stand out at the POP. The redesign focused on elements that would bring the brand closer to what is done at home.
The logo took on a really modern outline and the partridges are now softer and larger, ensuring viewing from a distance and denoting a great sense of closeness.
The red took on the strength of color code, gaining prominence on the packaging and uniqueness at the POP.
Fabric textures and other details were adopted to create a home and at the same time contemporary air.