Presence in the segment of dark chocolates
Packaging Design, Image Production
Lacta expands its portfolio and stands out in the dark chocolate segment. The new Intense line combines the intensely flavourful cocoa with the traditional creaminess of the Lacta products; it includes six new products: two 40% and 60% pure cocoa, and four coffee, orange, mint and nuts flavoured.
The new tablet format and the creaminess of the syrup denote the combination of intense and soft. The variants are represented by colours which, in addition to differentiation, bring smoothness to the communication.
What creates differentiation from the regular versions and seeks to break consumption barriers in the category are the features that form the identity of the line – the prominent presence of the black colour, the clean layout and the vertical tablet.