Bauducco in a new category
Packaging Design, Image Production
How to translate the artisan production process into a package? Bauducco, a brand well-known for the quality of its products, brought to the market its line of breads made with 100% natural fermentation from Massa Madre (Mother Dough), a live yeast brought from Italy, fed with water and flour throughout the year, responsible for bringing unique flavor, softness and texture.
During the creative process, craftsmanship was the guiding thread. On the front panel we explored natural graphic textures such as kraft paper and jute, as well as photos of the main ingredient. Natural fermentation, the product’s unique differential among competitors, was highlighted in an explanatory box with photos of the preparation of the dough that stimulates appetite appeal and brings emotional harmony with the founders of the brand.