The value of assertiveness
We are a strategy and design agency committed to:
1. Meeting the goals of projects, saving the customer time and money
2. Maximizing the return on investment, increasing the market share and the brand attractiveness
Legitimate connection with the consumer
In a market overloaded with options, it has been more challenging to build brands that establish an emotional bond with consumers, who are increasingly skeptical, demanding, and fickle in their choices.
Given this, we set ourselves the challenge of doing a job that establishes a legitimate connection with the consumer. For this purpose, we developed the Limbic Process®, a method of co-creation aimed to access and understand the emotional motivations that drive people’s decision-making.
Integrity
We believe actions speak louder than words, they reveal people’s character.
What we say, we do.
Surpassing
We relentlessly seek the extra-ordinary.
Commitment
We are aware of the importance of getting results. So we are scrupulous about meeting deadlines and accurate in our recommendations.
We believe that a design based on understanding and translating the consumer’s emotions have no boundaries.
That is why our projects are already in 30 countries.
TEAM
Mario Narita
Founder & CEO
Narita received an MBA from the Berlin School; he specialized in Package Design in Japan, graduated in Advertising from ECA/USP and, moved by his restless spirit, enthusiastically took up an invitation to be a Cannes jury member. He also attended Singularity, in order to learn how to integrate technology and innovation in his business.
Juliana Ometto
Account Director
Clarice Casseb
Strategy & Insight Director
Fernando Quintas
Design Director
