In a market overloaded with options, it has been more and more difficult to build brands that establish an emotional bond with consumers, who are increasingly skeptical, demanding, and fickle in the choices they make.

Given this, we set ourselves the challenge of doing a job that establishes a legitimate connection with the consumer. It was for this purpose that we developed the Limbic Process®, a method of co-creation aimed to access and understand the emotional motivations that drive people’s decision-making.