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We are an agency that combines strategy, design, and consumer intelligence to make brands prosper.
WHAT WE DO
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_ Brand Positioning
_ Brand Architecture
_ Portfolio Architecture
_ Brand & Product Naming
_ Brand Identity
_ Visual & Verbal Language
_ Key Visual
_ Brand Book
_ Packaging Design
_ Graphic Architecture
_ Structural Design
_ Artwork Process
_ Innovation Process
_ Narita SmartLab
_ Limbic Process®
_ Consumer Research
CLIENTS
THE LIMBIC PROCESS®
"An exclusive research methodology that can reduces the time of project, optimizes invested resources and produces more efficient and assertive results."
Is a research and creation methodology based on neuromarketing, developed by Narita Strategy & Design.
This method seeks to access people’s Limbic System, a part of the brain responsible for memory and motivation, which is where emotions and feelings are originated.
The function of the Limbic Process® is to inspire and give precision to the visual language, as well as to enhance the construction of brands Strategic Positioning.
Mario Narita
Founder & CEO | Narita Strategy & Design
Quotes from clients who have already used our methodology:
"The process helped us to access the essential truths of the brand, to arrive at better design results, and also to evolve the positioning of our brand."
Jake KirschVP National Craft at AB inBev 
"A complete, well-grounded process that brought us a new look at the brand. We were able to modernize the Aurora brand, highlighting its strengths and without losing our essence. It was fantastic!"
Ricardo ChueiriGerente Corporativo de Marketing at Aurora Coop 
"The process allowed us to evolve on several fronts by placing the consumer at the center of development. Understanding the shopper was crucial to achieving results that exceeded our expectations."
Cecilia Preto Alexandre. Marketing Director at Kraft Heinz Company 
"They understood the project with "surgical" precision. It was a process carried out in a short period of time and that gave us the certainty that we had a winning route."
Karla SchlieperMarketing VP at Flora (J&F) 
"Inputs are generated through a very characteristic angle, where it is possible to access what consumers feel, understand what is relevant, and lead us to make better decisions."
Mauricio OliveiraMarketing Director at Sanofi 
"The process helped us to access the essential truths of the brand, to arrive at better design results, and also to evolve the positioning of our brand."
"A complete, well-grounded process that brought us a new look at the brand. We were able to modernize the Aurora brand, highlighting its strengths and without losing our essence. It was fantastic!"
"The process allowed us to evolve on several fronts by placing the consumer at the center of development. Understanding the shopper was crucial to achieving results that exceeded our expectations."
"They understood the project with "surgical" precision. It was a process carried out in a short period of time and that gave us the certainty that we had a winning route."
"Inputs are generated through a very characteristic angle, where it is possible to access what consumers feel, understand what is relevant, and lead us to make better decisions."
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Rua Tabapuã, 100 – 5º andar – Itaim Bibi
São Paulo – SP – CEP 04533-000 – Brasil
+55 11 4890-3700
[email protected]