_ Brand Positioning
_ Brand Architecture
_ Portfolio Architecture
_ Brand & Product Naming
_ Brand Identity
_ Visual & Verbal Language
_ Key Visual
_ Brand Book
_ Packaging Design
_ Graphic Architecture
_ Structural Design
_ Artwork Process
_ Innovation Process
_ Narita SmartLab
_ Limbic Process®
_ Consumer Research
Is a research and creation methodology based on neuromarketing, developed by Narita Strategy & Design.
This method seeks to access people’s Limbic System, a part of the brain responsible for memory and motivation, which is where emotions and feelings are originated.
The function of the Limbic Process® is to inspire and give precision to the visual language, as well as to enhance the construction of brands Strategic Positioning.
Founder & CEO | Narita Strategy & Design
Quotes from clients who have already used our methodology:
Rua Tabapuã, 100 – 5º andar – Itaim Bibi
São Paulo – SP – CEP 04533-000 – Brasil
+55 11 4890-3700
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