Is a research and creation methodology based on neuromarketing, developed by Narita Strategic Design. This method seeks to access people’s Limbic System, a part of the brain responsible for memory and motivation, which is where emotions and feelings are originated.
The function of the Limbic Process® is to inspire and give precision to the visual language, as well as to enhance the construction of brands Strategic Positioning.
This methodology, with our strategic and creative expertise, reduces the time of project duration, optimizes invested resources and produces better results.