narita – strategy & design

We are an agency that combines strategy, design, and consumer intelligence to make brands and people prosper.

CARTÃO DE TODOS
A new positioning for a brand so essential in the lives of many Brazilians.

Brand Positioning / Brand Identity / Visual & Verbal Language

OLLA
More sensorial packaging with an extensive brand unit.

Packaging Design

BIG
A major brand identity transformation.

Brand Identity

WHAT WE DO

_ Brand Positioning
_ Brand Architecture
_ Portfolio Architecture
_ Brand & Product Naming

_ Brand Identity
_ Visual & Verbal Language
_ Key Visual
_ Brand Book

_ Packaging Design
_ Graphic Architecture
_ Structural Design
_ Artwork Process

_ Innovation Process
_ Narita SmartLab
_ Limbic Process®
_ Consumer Research

_ Brand Positioning

_ Brand Architecture

_ Portfolio Architecture

_ Brand & Product Naming

_ Brand Identity

_ Visual & Verbal Language

_ Key Visual

_ Brand Book

_ Packaging Design

_ Graphic Architecture

_ Structural Design

_ Artwork Process

_ Innovation Process

_ Narita SmartLab

_ Limbic Process®

_ Consumer Research

CLIENTS

THE LIMBIC PROCESS®

"An exclusive research methodology that can reduces the time of project, optimizes invested resources and produces more efficient and assertive results."

Is a research and creation methodology based on neuromarketing, developed by Narita Strategy & Design.

This method seeks to access people’s Limbic System, a part of the brain responsible for memory and motivation, which is where emotions and feelings are originated.

The function of the Limbic Process® is to inspire and give precision to the visual language, as well as to enhance the construction of brands Strategic Positioning.

Mario Narita

Founder & CEO | Narita Strategy & Design

Quotes from clients who have already used our methodology:

"The process helped us to access the essential truths of the brand, to arrive at better design results, and also to evolve the positioning of our brand."

Jake KirschVP National Craft at AB inBev

"A complete, well-grounded process that brought us a new look at the brand. We were able to modernize the Aurora brand, highlighting its strengths and without losing our essence. It was fantastic!"

Ricardo ChueiriGerente Corporativo de Marketing at Aurora Coop

"The process allowed us to evolve on several fronts by placing the consumer at the center of development. Understanding the shopper was crucial to achieving results that exceeded our expectations."

Cecilia Preto Alexandre. Marketing Director at Kraft Heinz Company

"They understood the project with "surgical" precision. It was a process carried out in a short period of time and that gave us the certainty that we had a winning route."

Karla SchlieperMarketing VP at Flora (J&F)

"Inputs are generated through a very characteristic angle, where it is possible to access what consumers feel, understand what is relevant, and lead us to make better decisions."

Mauricio OliveiraMarketing Director at Sanofi

"The process helped us to access the essential truths of the brand, to arrive at better design results, and also to evolve the positioning of our brand."

"A complete, well-grounded process that brought us a new look at the brand. We were able to modernize the Aurora brand, highlighting its strengths and without losing our essence. It was fantastic!"

"The process allowed us to evolve on several fronts by placing the consumer at the center of development. Understanding the shopper was crucial to achieving results that exceeded our expectations."

"They understood the project with "surgical" precision. It was a process carried out in a short period of time and that gave us the certainty that we had a winning route."

"Inputs are generated through a very characteristic angle, where it is possible to access what consumers feel, understand what is relevant, and lead us to make better decisions."

Watch the video to understand more about it.

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Rua Tabapuã, 100 – 5º andar – Itaim Bibi
São Paulo – SP – CEP 04533-000 – Brasil

+55 11 4890-3700
[email protected]

We are an agency that combines strategy, design, and consumer intelligence to make brands and people prosper.

CARTÃO DE TODOS
A new positioning for a brand so essential in the lives of many Brazilians.

OLLA
More sensorial packaging with an extensive brand unit.

BIG
A major brand identity transformation.

WHAT WE DO

CLIENTS

THE LIMBIC PROCESS®

"An exclusive research methodology that can reduces the time of project, optimizes invested resources and produces more efficient and assertive results."

Mario Narita

Watch the video to understand more about it.

Política de Cookies

Política de Privacidade

Perguntas Frequentes (LGPD)

We are an agency that combines strategy, design, and consumer intelligence to make brands and people prosper.

CARTÃO DE TODOSA new positioning for a brand so essential in the lives of many Brazilians.

OLLAMore sensorial packaging with an extensive brand unit.

BIGA major brand identity transformation.

WHAT WE DO

CLIENTS

THE LIMBIC PROCESS®

"An exclusive research methodology that can reduces the time of project, optimizes invested resources and produces more efficient and assertive results."

Mario Narita

Watch the video to understand more about it.

Política de Cookies

Política de Privacidade

Perguntas Frequentes (LGPD)

CARTÃO DE TODOS
A new positioning for a brand so essential in the lives of many Brazilians.

OLLA
More sensorial packaging with an extensive brand unit.

BIG
A major brand identity transformation.