União asked N&D to redesign its line of sucralose.
A premium line of sweeteners that needed to convey all the value the product offers: the taste of sugar with zero calories.
The new visual identity adopted graphics and colors that generate greater perception of value among competitors, as well as an outstanding emphasis on the shelf.
The drop-like shape of the cooking pot provides easy grip and has a narrowed side that helps one pour the product. In addition, its size appearance highlights the SKU at the POP.
The shape of the liquid sweetener container is asymmetrical, with organic lines that convey movement and modernity. The integrated lid makes it easy to open and it is also suitable for other sizes of container.