With more than 70 reformulated SKUs, this project includes the logo modernization and complete renovation of the visual identity of the line.
Com mais de 70 SKUs reformuladas, este projeto incluiu a modernização do logo e a renovação completa da identidade visual da linha.
Using the Limbic Process® methodology, we confirmed that consumers of cleaning products do not like anything like mopping the floor.
For the Minuano’s customers, the only good thing about cleaning is the relief and joy to see the work done and the house sparkling clean!
the quickness and efficiency that the customer whishes are concentrated in the movement and brightness of Minuano’s logo.
Result: 20% increase in sales compared to the same period last year.