That Doritos® is synonymous with snack
with proprietary flavor is something everyone knows.
Aiming to bring novelty to its consumers, the brand decided to launch two new mysterious products. But how could we talk about “secret” Doritos® without highlighting its flavor?
It was a great challenge because, besides having to instigate the discovery of the new flavors without exploring icons relating to them, we had to respect the Global Guideline of the brand.
The solution was to use graphics / effects related to the world of magic to highlight the tortilla opposite colors to differentiate the two flavors and a clean big font to highlight the word “mystery”.
We do feel like tasting all this mystery, don’t we?