The challenge was to upgrade the visual identity of Cass

a significant Korean brand positioned for the young, and one that was losing expressiveness to its competitors.

To understand the codes that dialogue with this audience we studied the universe of local beers, communicating the two key attributes desired by the consumer, attitude and freshness, was among our priorities.

The new Cass has graphics that convey joviality, freshness and attitude, besides the new color code and expressive geometric designs on the background.

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