Brahma, a passion one sees from afar.
In a category of fierce competitiveness, we were challenged to redesign the visual identity of Brahma and make it an even more striking and unmistakable brand.
The brahmeiro is passionate! Once in love, recognizing one’s heart’s desire from a distance is essential.
Brahma had to stand out from the mass on every occasion, not only on the shelves but also on the barbecue table.
The apathetic and cold white was replaced by the vibrant and passionate red.
In the category, red has become synonymous with Brahma, emphasized its taste and created the highlight necessary to feast the loyal Brahmeiros’ eyes.