The distinctiveness of an icon.
As part of the innovation plan for the brand, Beck’s brought us the challenge of creating an Alubottle that would add value and modernity without losing the distinctiveness of the brand.
Aiming to catch the consumer’s eye and highlight Beck’s heritage and roots, our graphic concept considered key elements that evidenced the main codes of the brand.
In addition to the green color, characteristic of Beck’s, the redesign of the bottle valued its most expressive visual element: the key seal.
The logo was applied to the neck in a subtle way, contrasting the expressiveness with the weight of the coat of arms. To enhance the perception of value of the product, the 2 traditional stamps that attest its quality were explored on the footer.
The result is an iconic and memorable bottle, a true status symbol of Beck’s.