The value of assertiveness
We are a design and strategy agency committed to:
1 Meeting the goals of projects, saving the customer time and money
2 Maximizing the return on investment, increasing the market share and the brand attractiveness
Legitimate connection with the consumer
In a market overloaded with options, it has been more and more difficult to build brands that establish an emotional bond with consumers, who are increasingly skeptical, demanding, and fickle in the choices they make.
Given this, we set ourselves the challenge of doing a job that establishes a legitimate connection with the consumer. It was for this purpose that we developed the Limbic Process®, a method of co-creation aimed to access and understand the emotional motivations that drive people’s decision-making.
We believe actions speak louder than words, they reveal people’s character.
What we say, we do.
We relentlessly seek the extra-ordinary.
We are aware of the importance of getting results. So we are scrupulous about meeting deadlines and accurate in our recommendations.
Narita received an MBA from the Berlin School; he specialized in Package Design in Japan, graduated in Advertising from ECA/USP and, moved by his restless spirit, enthusiastically took up an invitation to be a Cannes jury member. He also attended Singularity, in order to learn how to integrate technology and innovation in his business.
Graduated in Arts from Universidade Anhembi Morumbi, Fernando worked for 4 years at Neo Design, where he found his vocation and acquired knowledge of packaging graphic design; during this period he gained considerable experience in the children’s market, and had contact with major brands.
Graduated in Business Administration from PUC-SP, Clarice has been operating in the area of marketing and planning for 13 years. Her business acumen was built on her experience working for companies like Grupo Bimbo, Cia.Hering and Nestlé. As a freelancer, Clarice ran workshops on strategy development and on methodologies for innovation; she also worked for FutureBrand, developing positioning and brand language for different sectors. Her experience in business and strategy contributed to the formation of a deep, innovative way of thinking, which aims to build unique and valuable brands. Since 2016 Clarice directs the Planning Area at Narita D&S.
Graduated in Social Communications, Cintia has 20 years of experience in the Communication Market, dealing with ATL, Digital, Social and Branding. Having worked with local and global brands, such as Samsung, Google, Bayer, Mondelez, and Bauducco, she has learned to focus on creating an environment that allows the team to best meet the client's needs. Cintia directs the Client Services Area at Narita D&S.
In the packaging design market since 1997, Renato has worked with major brands such as Johnson & Johnson and Nestlé. He contributed to the development of M Design for 13 years, after which he had the opportunity to run the Quarter Group. Since 2011, Renato has been improving the standard of excellence in the production and graphic arts sectors at Narita D&S.
Marcus de Castro